Strategy Development
- Consulted on the future of online and digital platforms from both a consumer facing and internal perspective for the U.S. division of a global retailer.
Provided strategic implementation guidelines, insight on the future of the industry and recommendations for short and long term areas of strategy development.
- Created objectives, strategy and tactics for a program designed to drive seasonal visitor sales inside Hannaford’s retail trade area.
Increased print circulation by 40% while achieving objective of reallocating spend to provide more effective advertising coverage across Hannaford’s retail trade area.
- Developed strategy for dozens of print advertisements for Tourism, Co-Marketing and Legal programs.
Media Buying
- Bought $170,000 of print advertising over two years from fifteen advertisers in four states.
Negotiated pricing and placement for over two-dozen advertisements per year.
Account Management
- Managed a six-figure account across five states with print advertising and promotional coupons
Responsible for a year over year 40% circulation increase on a 20% increase in spend for print advertising.
Event Management/ Coordination
- Initiated and managed a 4,500 attendee event sponsorship for a food and wine festival
Responsible for negotiating a 38% reduction in sponsorship price.
Managed a catering company, seven vendors and staff of twelve.
Coordinated and executed an in-store marketing campaign consisting of signage,
ticket selling and promotional events.
- Responsible for working across internal departments to coordinate nearly one-hundred in-store sampling events.
Secondary Market Research/ Market Opportunity Analysis
- Used business research databases to benchmark overall market size, expected market share and expected industry growth rate for a non profit looking to create a new revenue stream.
- Researched and presented a report to two Executive Vice Presidents on the importance of attracting and retaining Gen Y employees.
- Conducted primary and secondary research for a small business looking at the possibility of expanding his business to include event rooms.
Social Media
- Presented on social media and its implications for Hannaford’s strategy development team.
- Currently developing content and strategy for a cross-functional Facebook page.